Adam Buczek


Creative leader, designer, film director, photographer, writer, game designer. He holds couple of Master’s degrees, one in Education with Film and Photography and the second one from the renowned Central Saint Martins, in Applied Imagination. He also speaks English, Polish, Japanese and few programming languages.

Professionally, he has been responsible for managing creative campaigns for up to 56 markets. Managing multinational teams of creatives, technical managers and sales executives he has developed unique processes to optimize efficiencies in creative businesses. He played a key role in growing Microsoft Xbox Advertising business from small team to a multimillion-dollar multinational operation aquried by AOL. He has worked for most of the major brands such as Nike, Coors, Honda, Ford, Fiat, WB, 20th Century, Sega, Bethesda, Jack Daniels, Heineken, James Bond, Lynx, Ducati, Lego, Star Wars to name few. In total he was responsible for almost 2000 projects across the globe.

He is the inventor of a first PocemonGo style mobile app and creator of the first ever Twitter mobile app. He has recently developed technology to understand human emotions. After over 12 years in the UK, he has moved to Japan in 2015, where he has founded a neuromarketing creative consultancy HellYeah! that specialises in various neuroresearch. He is currently managing Director of a Virtual Lifestyle (although in 2021 some started calling it Metaverse) studio in Kyoto.