Issue no.21

Cannes coolest winners

Volvo "Interactive cinema gaming'

As well as experiential and social networking, cinema provides a live and exciting media creation of Volvo's Global strategy of togetherness. This first ever in-cinema game provides a fun and unique way to bring this to life and help consumers share a happy, positive experience together. Using motion sensors cinema audiences became willing human joysticks where their movements controlled the action in a game on the screen. The more they worked together, the better they handled the Volvo in the Cinema Driving Game. Living proof of Volvo's Global positioning: Life is better lived together. 12 cinemas across the UK we're given the chance compete against each other. This live event made history being the first time cinemas had ever competed together anywhere in the world. The enjoyable event generated incredible PR, prompting Brand Week magazine to name it one of the top creative ideas of 2007. Please watch the case study to see how the media idea was received by the audiences taking part. The event generated massive press interest. The event was featured in over 40 separate articles in press and online commending the world's first live interactive cinema gaming experience. This idea was showcased in the UK and is now being considered by Volvo's Global Markets. Bronze Media Lions Winner.

Lynx "Get in there"

Guys are spending more and more time playing the seduction game online. This posed a threat to the brand promise. We needed to encourage guys to get back out there chasing girls in the real world, by equipping them with the right knowledge and tools. Using the mobile phone is the best way to do this. Guys have it on them all the time and it's with them when they're out chasing girls. Their challenge was to encourage boys who flirt online to get out there talking to real girls, where the Lynx product can play a role.

A series of 6 mobile applications were created, the first 2 are sonic tools aimed at a girl's laughter spot: Lynx FX - a smorgasbord of witty sound effects to your night out. Fit Girl Finder - sat-nav for your love life. A honey radar & heart beat monitor rolled into one. The Lynx Get In There UK campaign officially launched in February of 2007. There have been an impressive 40,000+ downloads of the mobile content from lynxeffect.com and through viral spread. Silver Media Lions Winner.

Peugeot "Picky Hitchhiker"

Make Peugeot owners feel privileged by placing very picky hitch hikers. On big cardboards it reads that they only want to drive a Peugeot. The Picky hitch hikers were placed in heavy traffic spots in all major cities. This meant high visibility and under the radar communication from an unfamiliar source. The hitch hikers looked and where believed to be real and as Peugeot owners stopped to pick them up they where told that they owned a very nice car and received a box of chocolate from Peugeot. And since the market leader Peugeot holds an app. 10% share of all cars in Denmark it made sense to encounter the target on the road. 89 hitch hikers where on the streets. The campaign ran two times with an estimated 1.21 million car owners (half of all car owners in the Denmark) reached. The campaign was featured in national news as well as nationwide magazines. Bronze Media Lions Winner.

This week’s special:
Yuri Suzuki is a Japanese product designer and electronic music artist living in London. Here are 3 projects by him.
A train-style record player. Users connect the chipped pieces of records together to make new tracks. The records pieces are from cheap records bought at jumble sales or used record shops. This record player revives forgotten, old records.
http://www.flickr.com/photos/yurisuzuki/

Philippe Starck’s personal invisible windmill ‘Democratic Ecology’ was introduced at Milan’s Greenergy Design show earlier this year in a vibrant display relaying the intent to enable every man, woman and child on Earth to generate their own power in designer style. The transparent mini-turbine will be available to all in September 2008 and, in typical Starck style, if everyone’s going to have one he’s going to make sure they all look great.

Via Inhabitat

Solar powered chicken

Sila Sutharat laughs at Global Warming - at least, he smiles when the sun shines and the smell of succulent, roasted rotisserie chicken wafting from his small roadside food stand draws customers from far and wide. I'm guessing he smiles all the wider when he reads his monthly electric bill... just like those VISA commercials on television, the numbers are all zeroes!