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Issue no.22 |
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Art
in service of information Advertisement
in contemporary world is a bit more sophisticated version of announcement, an
information in its top form. It has a very clear purpose. While art doesnÕt
seem to share the same purpose apart from act of communication. And since
CheretÕs posters advertisement has been brutally influenced by art. TodayÕs
advertisement sometimes becomes art, simply for sake of show off: brand
awareness or rather brand experience to put it in more strategic terms. It means that customerÕs perception
has evolved to the point where simple information can be substituted and even
turned into an artistic metaphor. What usually results in relaxating, amusing
and pleasing feast for eyes and ears. Have a
look at some examples that are perfect examples of art serving information http://www.youtube.com/watch?v=HVhVClFMg6Y This
weekÕs special Nag
me till I am slim Texas-based
ConnectWorks Media has launched WeightNags,
a service that sends weekly tongue-in-cheek messages to customers who want to
shed some pounds. If one too many ÒHi TubboÓ emails are not effective enough,
customers can also opt for weekly nags by phone for a monthly fee of $4.95. Sometimes
a little pestering does a body good. When self-motivation is a challenge, a
straightforward reminder keeps things top of mind, real and in perspective. Via
Iconoculture |
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We all
know that art can come in many forms, but the oh so au-natural form of grass
is a new one that takes green to a whole new level. This year at the 2008
Wimbledon Tennis Championships, Grass Art takes center court in a new kind of
art installation. UK artists, Heather Ackroyd
and Dan Harvey used grass as a photographic paper by projecting a black
and white image on it while growing in a dark room. beer-fuel The
Molson Coors Brewing Co. is donating fuel made mostly from beer waste to the
Democratic National Convention in Denver, the company said Thursday. The
brewery will donate all of the ethanol-gasoline fuel blend for the
convention's fleet of flex-fuel vehicles, the Rocky Mountain News reported. Known as
E85, the fuel is 85 percent ethanol and 15 percent gasoline. The ethanol in
the blend is made from beer spillage or from beer that is rejected for
quality reasons at the company's brewery in Golden, Colo. The
company began converting waste beer to ethanol in 1996. It produces about 3
million gallons of ethanol per year, the newspaper said. |
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I have
written about it in previous issues but here is a
bit more in depth article on the
subject: |
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Credits |
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Any feedback? Want to subscribe? Email to: adam.buczek@joshua-g2.co.uk