|
|
Issue no.26 |
|
Toy
Brands DonÕt Play Around in Virtual Worlds BrandChannel: Ask 10-year-old kids about
their favorite movie or cartoon character—be it the Incredible Hulk or
Bratz—and they can identify every brand extension leveraging the
characterÕs likeness. However, as both the toy and branding industries expand
into virtual worlds, new dimensions of entertainment and branding are
emerging—realms that are full of both pitfalls and profits. This
weekÕs special – who are those kids on the web? Ever
thought about common people behaviour on the net? Of course, you read tons of
research, comments and opinions. Looks like everything is obvious. But still,
how come internet is flooded with all this stuff? And whoÕs got time to read
all of that? The
story below may be childish but presents very well current trends for all
common web users. Simple truth in a pill. So
imagine you do not know what internet is, and this will tell you how to
start: |
|
Another
green design blog or a new approach? Inhabitots is a weblog devoted to
sustainable design for the next generation. Our mission is to provide parents
and others with babies and young children a resource for exploring and
researching modern, sustainable, healthy design for kids. Inhabitots covers
interior design, furniture, clothes, toys, and green lifestyle choices to
help benefit the little ones in our lives. Deodorant
suits The aim
of the program is to politically encourage white-collar workers in Japan to
dress as lightly as possible during the summer in order to cut costs and
emissions stemming from air-conditioning in buildings, trains ans buses. The
idea was later adopted by South Korea and the UK. |
|
|
ONE - set of rings by Studio Bloomm |
|
|
|
|
|
|
Any feedback? Want to subscribe? Email to: adam.buczek@joshua-g2.co.uk