Issue no.40

6 stupid marketing mistakes

By Adam Broitman

No, do not worry, it is not going to be about mistakes in spreadsheets or other useless knowledge regarding old school advertising. This article would inspire you to think about consequences of your ideas. It will give you real life examples and it may tell you why some of your solutions were wrong and why nobody understands you anymore..

“Let's face it, websites are dead.

Did that get your attention?

A website is simply one part of a brand's web presence. To be blunt, I am sick of hearing about award-winning websites that cost an absurd amount of money and yield few results. It is time digital marketers begin to think in terms of their web presence, not their website. It is time digital marketers learn how to create syndicated web strategies.”

You should read more

This week’s special - BeautifulStranger.tv

Editors from Beautifulstranger.tv travel around Manhattan with a video camera looking for real people who are fashion mavens. They tape these mavens answering questions about what they are wearing, where they get their hair cut, their favorite restaurants, hobbies, clubs, etc. As they answer the questions, links appear to sites where you can buy the products or services.

It is building a community that will scale rapidly and is made up of relatively big spenders. It is using high-quality video content to attract visitors to the site. It is promoting commerce using the product links which will soon drive advertising revenue. Future releases of Beautiful Stranger.TV will add user-generated content from around the world, which will drive collaboration and clicks. Imagine being able to see the latest styles in Tokyo or Paris on the street, as opposed to on the runway.

Outside of Rio de Janeiro, on a beautiful little beach with amazing blue water, sits a little house with a flowering roof that shades and protects like a big tropical banana leaf.

Designed by Mareines + Patalano, the open air abode is meant to encourage interaction and connection between man and nature.

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