Issue no.42

Subtle ads in online video

Stanford artificial intelligence researchers have developed software that makes it easy to reach inside an existing video and place a photo on the wall so realistically that it looks like it was there from the beginning. The photo is not pasted on top of the existing video, but embedded in it It works for videos as well - you can play a video on a wall inside your video. The technology can cheaply do some of the tricks normally performed by expensive commercial editing systems.

Agency pitches gone bad

That is always very sad when a clients turn down your idea. Then you start wondering what went wrong and then you learn on your own mistakes, or now.

Industry leaders from Coca-Cola, Upper Deck, Kaiser Permanente and more share war stories about how good agencies made bad decisions.
Watch it here

For those that are thinking of changing something… join the NO!SPEC initiative so someday (in a perfect world) there will not be any pitches…

This week’s special

While interviews traditionally present what people have to say, in “Perspectives” the interviewees don’t actually say anything. With the spoken portion of the footage edited out, “Perspectives” leaves only body language, pauses for thought, and interjections to do the communicating.

“Typically people think of ‘content’ only as what’s literally being said. The content of ‘Perspectives’ is based on the idea that what’s not being said says something of its own.”

Watch them here

Fiber Optic Fields of Light

The field of light was originally conceived fifteen years ago during a trip through central Australia. The red desert had an incredible feeling of energy; ideas seemed to radiate from it along with the heat. The field of light installation was one idea that landed in my sketch book and kept on nagging at me… it just had to be done.