Issue no.42

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for.

Obama Logo Design Story

Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign.

Part 1

Part 2

This week’s special

Since I finished my MA last week I can share with you this project (and a book as well):

Drop in

Freegreen.com

We developed a new business model because green design should be accessible to all. Today’s homes are assembled from a combination of products and raw materials. If you are building a new home, or even renovating an existing one, then you have a lot of decisions to make. At FreeGreen, our team of engineers and designers works with industry-leading product manufacturers to present you with different combinations of products, materials, and vendors. We also provide 3-dimensional images, energy simulations, and written descriptions to help you find the right fit for your lifestyle. Ultimately you and your builder will choose the products and materials that are right for your house. We just hope that our designs help you build the home you want.

freegreen.com