Issue no.49

Say cheese!

We all know how important is having fun and enabling other people to enjoy life. Some time ago I read about The Laughter Yoga movement. Basically it is a global movement of people that like to laugh and find it therapeuticall. They do all sorts of workshops and events based simply on laughing. Whole movement invented by Madan Kataria in 1995 and by today there are over 2500 clubs operating on the planet.

The I read about that:

“We were asked to come up with our vision of An Absolut World (ideal world.) As all of our missions are about making the world a more awesome place, it was a pretty easy challenge.

For our latest mission, 20 Improv Everywhere agents personally welcomed home total strangers at JFK airport. Grabbing first and last names from car driver signs, we greeted strangers with personalized posters, flowers, balloons, and a 10-foot wide banner reading, “Welcome Back.”

Fun and entertainment are, at the moment, fundamental part of advertisement, of successful one actually. Making people feel happy triggers positive response as well as long term memories of that moment of happiness. Well Coca-Cola did the Happiness Factory claiming that they are delivering ultimate happiness in a bottle. Absolut thinks outside of a bottle.

See yourself how did it go.

Power-Hog

“Power-Hog is a power consumption metering piggy bank designed to sensitize kids to energy cost associated with running electronics devices. Plug the tail into the outlet and the device into the snout; feed a coin to meter 30 minutes of use.”

This is one of few entries into green gadgets competition I wrote last week about.

Sustainable Eating

Another great invention is SEED - just check it out!