Inspiration weekly: have a click

27/03/2009 ISSUE 55

Celebrate originality

Adidas made a house party which of course is not very original, specially when you invite celebs. 'Give me a break' one might say. Does celebrating originality should be different? Should it be original? I think not necessarly. Does this audience require something more then their reflections on a screen: grafitti, skate boards, booze and sneakers? Not yet perhaps, since this campaign was somehow sucessfull enough to make The Simpsons take a piss. Which wasn't that original, was it? That is what they have to say:
UK television channel Sky 1 has made a hilarious parody of our Celebrate Originality "House Party" spot to promote The Simpsons. As they say, imitation is the best form of flattery, so we tip our hats to Sky 1, Homer, Bart, Marge, Lisa and Maggie for their celebration of originality.
let's ust others be original while we just celebrate it. That tells us a lot about certain target audiences that usually is very sensitive. or at least that is how others describe them.

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