End of era?
How Coke’s new compensation will work:
BEFORE: Agencies and Coke negotiate in advance how much profit the former will see on a given project.
AFTER: Agency is guaranteed only recouped costs, with any profit coming only if certain targets are met.
BEFORE: Agency decides what Coke should pay for a project based on the time it expects to expend on it.
AFTER: Coke tells agencies how valuable a project is based on strategic importance, whether other agencies could deliver the same outcome, and other factors.
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So... there is already a nice social solution Carrotmob
Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.
This week's special - buzzwords ranking
Wifi is better then RSS but it is all up to crowdsourcing
Kindle DX
DJ Hero
Wearable solar chargers
Anaconda
keith tyson
Zoogami
Umbro
pan hojda
House D
timothy horn
richard hutten
Shadow Chair
‘INGLORIOUS BASTARDS
Toughbook
Mercedes sprinter
The Kebab Truck
Auto garage
raquelissima
characters
amie dicke
Environmental by Jake Banks
