Challenge

The goal was to dominate the conversation around the European Championships by partnering with Wieden+Kennedy and Sega to launch the Nike “My Time Is Now” campaign across Europe, featuring top players such as Ronaldo, Neymar, and Welbeck.

Reaction

I designed and directed a gamified Xbox experience for football fans, allowing them to go behind the scenes and explore the gear that powers elite players within their locker room environment. It was an industry-first large-screen interactive experience using Kinect, bringing fans closer to the athletes while reinforcing Nike’s performance narrative.

Expertise

Creative Direction

Design

Gamification