Another ignorant blog about user experience in real life and digital adland

UX wars

I’ve just been researching games, or playing them. Well. The same old… war. Focused on branded content I stumbled upon the most obvious… Clone Wars on and I have to admit that this particular disappointment overgrows any previous ones. Somehow Star Wars has one of the poorest brand and user experiences ever. Maybe it is because they have raped themselves so many times that it doesn’t look like an act of brutality any more. It is rather a masochistic wank, that finishes, in most unanticipated moment, on the end user(customer for those dinos in adland).

star wars UX wars

I don’t think there is much to say apart from the fact that to this section, pictured above, there are someĀ  pretty dumb forms leading. And then, with aching fingertips, once you think you can play a game… it asks you to install it and restart the browser? Not to mention double checking that you agreed to T&Cs and asking you to say yes twice! Next time maybe an interactive form that you have to shout at loud enough would tick the box once and for all.

That gives actually one good idea for a live UX experiment: pop in to my place for a tea. Any time you wanna pour more tea to your cup you’d have to go outside(in winted would be even more fun, getting dressed etc.), come back, clean up the cup and then top it up. How does it sound? Like 100k experience? Or like being fucked?

Older posts

Some are gone for ever, some are in polish… hence this is considered to be a new version of my online pulp.