Bootlog

Icon

Another ignorant blog about user experience in real life and digital adland

Jingle Balls

It’s time to start all sort of Christmas campaigns. They’re mandatory, whatever the cost. And I do not mean the financial side of it, quite often it can be simply brand destroyer or rarely booster. Remember the Coca-Cola convoy? Poland is still haunted by it every year.
It is the tradition that takes priority, be it brand tradition or if there’s no sufficient sober brain cells in agency it must be traditional Christmas crap. Not that the tradition or Christmas are crap. It is the application and combination of brand themed elements, festive season and perhaps too much booze, that make it really tacky. Recently Grolsch
embarrassed themselves with this xmas wank:

Grolsch & the Swingtop Philharmonic Orchestra presents a ‘video Christmas card’ featuring a magical rendition of the classic carol ‘Oh, Christmas Tree’ played exclusively on instruments crafted from Grolsch Swingtop bottles.

On the other hand similar idea: acclaimed musician, famous tune and beer can take a really positive turn. Guinness put the brand in context of actual celebration and pure fun. They way Christmas should be.

P.S.
Grolsch had potential but they seem to have missed the contemporary classical approach to music a la Schoenberg, next time more research would be recommended.

Whatever(catches my eye)

Horishi watanebe

japanese photographer hiroshi watanabe is exhibiting at the ad gallery, switzerland until 17th october 2009. entitled ‘american leitmotiv’, the exhibition will feature Hiroshi Watanabe’s photos handled and developed by his hand which remind us of the authenticity of traditional drawings.

Well there is nothing wrong with his images. But there is everything wrong with the “rationalization”. I was actually reading about W.Benjamin’s aura in Gernot Böhme’s philosophy book on aesthetics of nature (not translated into English, as far as I am aware). He writes about Bejamin’s theory in context of nature which is not that important now, although it is close. Like fake flowers, the above description reveals shallow aspirations. Plastic roses “remind us of the authenticity of” real ones, so why bother? Authenticity is a muddy ground to step on while talking about photography. Pictorialism was one of those fake roses that somehow rubbed shoulders with authenticity. Steichen and Co. created a movement of fake roses lovers, which would try to transgress the borders of mimesis and establish their own visual language. Which Watabene is nicely following. This doesn’t change the fact that “the authenticity of traditional drawings” is a stab in a back, for both Benjamin and Watanabe. If a technique solely would define the piece of art then it would be an easy business. It does certainly have much to do with how you do it but any resemblance to real characters is never intentional.

‘I go to places that captivate and intrigue me. I am interested in what humans do. I seek to capture people, traditions, and locales that first and foremost are of personal interest. I immerse myself with information on the places prior to leaving, but I try to avoid firm, preconceived ideas. I strive for both calculation and discovery in my work, keeping my mind open for surprises. at times, I envision images I’d like to capture, but when I actually look through the viewfinder, my mind goes blank and I photograph whatever catches my eye. photographs I return with are usually different from my original concepts. my photographs reflect both genuine interest in my subject as well as a respect for the element of serendipity, while other times I seek pure beauty.’– hiroshi watanabe

Not much to add. I should pity those artists that piggy-back preconceived ideas saying that they are trying to avoid them and then… they shoot something that even Stieglitz wouldn’t bother, because “ when I actually look through the viewfinder, my mind goes blank and I photograph whatever catches my eye.

But I do not pity them. I envy. Because the beholder(or the ever losing curator) is so naive that doesn’t seem to understand that is being pissed on all over by an artist’s whim.

via

Lemonade anyone?

Creative industry likes to wank and whine, well all of us are whining wankers anyway. Lomonade tells stories of people that were laid off and that actually made them to find the meaning of life. Sad story isn’t it? I mean how much time can you waste before you find the meaning? Does it have to be someone else to tell you: “go and get a f*$%&! life” ? I thought that being creative makes sens in life… or maybe I haven’t found the meaning yet.

More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.”

BTW there is a guy in the trailer who is a coffee roaster or something like that, how creative is that huh? is it 70 000 randomly chosen people on first come, first served basis?