Sep 8, 2009
600 dots closer
David Carter spent or actually wasted so much imt on that lovely pop-up book which could be smart as well. But why making it any better? It has colours, moving parts and it is a book. Every aspiring designer/artist/anyone dreams about very own book. Because our perception of books hasn’t been ruined by ‘everyone can write” blogosphere rule(like that whole blog or example). Book is tangible it is not something you can just delete with all the responsibility that follows. Neither it is something that does exist in virtual world, that actually hasn’t been seen by anybody. Like God. We just believe in it. Has anyone seen the Internet? I doubt. We use it, we dwell in it and some even can afford hating it. But it does not exists, really… but books. They are real. Since Guttenberg things had changed slightly, more people could write but still not everyone would be published and if someone is… well that means it is important, that is was worth it(paper, publishing, ink, shelves etc). With the book comes as well effort, time, money and tremendous responsibility for an opinion/wrok that cannot be undone. With blog posts comes nothing: it is fast, cheap and can dissapear very quickly if something went wrong. Books can be burnt but that makes it even more complicated. So it all leads to abuse today. Vide the 600 dots book. In my opinion it is a blasphemy. One may say, actually shout: “WTF! Have you heard of art books or art at all?!” Well I did and that is my problem. I prey for the moment when a beautiful craft like that below would have a meaning too, without asking the author what did he think(or smoked) doing that. I prey for a moment when… well I can stand up now, I can see it coming, it is very far tho.Anyway I’ll give you a glimpse(via CR):
In a quirky marketing move, the Tate has created a couple of teaser films of two forthcoming art books: Peter Blake’s ABC and 600 Black Spots, a pop-up book by David Carter (shown). Cute, yes – but viral? Probably not…
The clips, which reveal the contents of both books, are apparently an example of Tate “keeping up with emerging trends in video and viral marketing,” as the press release somewhat hopefully states.