Bootlog

Just got that email and I thought it is worth sharing:

By now you have likely heard of the controversy surrounding DDB Brazil’s “Tsunami Ad.” At this point DDB Brazil has withdrawn the ad and it has been stripped of its merit award. As more facts come to light in regards to the legitimacy of this ad the One Club has decided to implement what we believe to be the most stringent and thorough “fake ads” policy in our industry.

For 2010 and onwards, the One Show will be adopting the following new rules and penalties.

An agency or regional office of an agency network that enters an ad made for nonexistent clients, or an ad made or run without a client’s approval, will be banned from entering the One Show for 5 years.

2. The entire team credited on the “fake” entry will be banned from entering the One Show for 5 years.

3. An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.

For those who did miss the whole story please follow this link