Sep 11, 2009
Augmented reality sand screen
We used the only material on the site (sand) and the core of a film museum , projection to introduce the new building to the world. After days of building and nights of testing the minister of culture ignited this augmented sandsculpture. This is the test version of the sculpture, 4-sept-2009
Artist : Theo Watson
Sculpture : The Sandfactory
Art director : Thijs Biersteker
Copy writer: Karian Weijers
Sound design : Theo Watson
Wieden+Kennedy 2009