Bootlog

Jessica Mitraniand & whole collection of single shoes

I am currently working on ads for Nintendo’s newest incarnation of Zelda, researching I saw that:

Two years ago, Google sent out an army of hybrid electric automobiles, each one bearing nine cameras on a single pole. Armed with a GPS and three laser range scanners, this fleet of cars began an endless quest to photograph every highway and byway in the free world.

Anders Byriel(of Kvadrat) invited Roman Signer to do one of his performances. Roman decided fired explosives with 50 meters of Kvadrat fabric attached to it.



Rubbish isn’t it? The context is pretty disappointing, not mentioning the whole explosion which is like a premature ejaculation. Perhaps that was meant to be viral… and people would say “wow! that’s cool!”. I think that this phrase nowadays is a sort of an equivalent of: “rubbish” or even “I am rubbish and this is cool”.
Another piece is a bit further from rubbish, it is an epic video metaphor, visually stunning emphasis of contemporary interpretation of Duchamp’s “ready-mades”. Where assembling objects would produce new piece of art, today we like to take objects and with wanky pleasure watch them fall apart, burn or simply being destroyed.

Explosion by default is considered to include a bit of “wow” factor which accounts for our unconscious drive towards experiencing a boom. Like sex. But premature ejaculation in both cases is embarassing.

How stupid something has to be to be so cool? Huh?

Just got that email and I thought it is worth sharing:

By now you have likely heard of the controversy surrounding DDB Brazil’s “Tsunami Ad.” At this point DDB Brazil has withdrawn the ad and it has been stripped of its merit award. As more facts come to light in regards to the legitimacy of this ad the One Club has decided to implement what we believe to be the most stringent and thorough “fake ads” policy in our industry.

For 2010 and onwards, the One Show will be adopting the following new rules and penalties.

An agency or regional office of an agency network that enters an ad made for nonexistent clients, or an ad made or run without a client’s approval, will be banned from entering the One Show for 5 years.

2. The entire team credited on the “fake” entry will be banned from entering the One Show for 5 years.

3. An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.

For those who did miss the whole story please follow this link

David Carter spent or actually wasted so much imt on that lovely pop-up book which could be smart as well. But why making it any better? It has colours, moving parts and it is a book. Every aspiring designer/artist/anyone dreams about very own book. Because our perception of books hasn’t been ruined by ‘everyone can write” blogosphere rule(like that whole blog or example). Book is tangible it is not something you can just delete with all the responsibility that follows. Neither it is something that does exist in virtual world, that actually hasn’t been seen by anybody. Like God. We just believe in it. Has anyone seen the Internet? I doubt. We use it, we dwell in it and some even can afford hating it. But it does not exists, really… but books. They are real. Since Guttenberg things had changed slightly, more people could write but still not everyone would be published and if someone is… well that means it is important, that is was worth it(paper, publishing, ink, shelves etc). With the book comes as well effort, time, money and tremendous responsibility for an opinion/wrok that cannot be undone. With blog posts comes nothing: it is fast, cheap and can dissapear very quickly if something went wrong. Books can be burnt but that makes it even more complicated. So it all leads to abuse today. Vide the 600 dots book. In my opinion it is a blasphemy. One may say, actually shout: “WTF! Have you heard of art books or art at all?!” Well I did and that is my problem. I prey for the moment when a beautiful craft like that below would have a meaning too, without asking the author what did he think(or smoked) doing that. I prey for a moment when… well I can stand up now, I can see it coming, it is very far tho.Anyway I’ll give you a glimpse(via CR):

In a quirky marketing move, the Tate has created a couple of teaser films of two forthcoming art books: Peter Blake’s ABC and 600 Black Spots, a pop-up book by David Carter (shown). Cute, yes – but viral? Probably not…

The clips, which reveal the contents of both books, are apparently an example of Tate “keeping up with emerging trends in video and viral marketing,” as the press release somewhat hopefully states.

Play for real – happening created to give some random people feeling of winning and it doesn’t matter gf they want to or not. Kind of forcing them to be happy, to be winners. Well from that experiment’s vfootage one may say that wining is actually a matter of intentional actions otherwise the whole confidence that comes with wining is… shit. Love it. It is like advanced version of ‘free hugs’

Creative industry likes to wank and whine, well all of us are whining wankers anyway. Lomonade tells stories of people that were laid off and that actually made them to find the meaning of life. Sad story isn’t it? I mean how much time can you waste before you find the meaning? Does it have to be someone else to tell you: “go and get a f*$%&! life” ? I thought that being creative makes sens in life… or maybe I haven’t found the meaning yet.

“More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.”

BTW there is a guy in the trailer who is a coffee roaster or something like that, how creative is that huh? is it 70 000 randomly chosen people on first come, first served basis?